Nielsen VP Discusses Private Brand – PLMA Live


Check out this months edition of PLMA Live!, the internet video series presented by the Private Label Manufacturers Association. This month Tim Simmons interviews Lisa Rider the Vice President, Retail Marketing, for The Nielsen Company. She looks ahead at key trends in Private Brand and retailing.

  • What does Nielsen research show about price gaps between Private Brand and national brands?
  • How is innovation by retailers such as H-E-B working?
  • What will happen after the recession?

If you haven’t made plans to attend PLMA’s 2009 Private Label Trade Show annual trade show November 15-17 in Chicago, now is the time to register. For more than 30 years this event has brought manufactures and retailers together to grow Private Brand. Don’t Miss It!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.