$1 Billion Private Brand Baby Food?

Target Up&Up Private Label Baby Formula

According to a article published yesterday in the Wall Street Journal, Gordonsville, Virginia-based PBM Products, a manufacturer of Private Brand formula, is attempting to broker a buyout or partial sale of the company. According to the Journal’s sources the company, “could fetch a price of eight to ten times operating earnings, valuing it at as much as $1 billion.”

PBM’s products are featured as part of the Private Brand portfolio at numerous national and regional retailers including: Walmart, Target, Kroger, Loblaws and Walgreens.

Read the entire Wall Street Journal article: Private Label Baby Food Producer PBM Seeks Buyer, Could Fetch up to USD 1 Billion



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.