“Mad Men” Your Private Brand


Mad Men the stylishly minimal NYC ad agency drama from AMC premiered this past Sunday night and with it came a pretty cool website called “Mad Men Yourself.” The site allows viewers to create illustrations of themselves in the Mad Men style. So your question is what does this have to do with Private Brands and the honest answer is not much, but I think its cool and it is yet another web based way to enrich a offline brand experience. If that is not enough of a Private Brand connection it is always exciting to see the former A&P Private Brand, Eight O’clock Coffee pop up and in this case they are sponsoring (fueling) the Mad Men Yourself site. Check it out.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.