Victoria’s Secret Private Brand.

Victoria SecretPrivate Brand takes many different forms and shapes and this upscale design from New York based designer Elizabeth Linde delivers a unique and premium Private Brand for Victoria’s Secret. According to Elizabeth’s site:

“Clean lines, natural wood, matte silver and a bright pop of color, the overall look and feel of the cologne bottle was inspired by modern Architecture and Danish design. A semi-transparent green piece is inset into the wooden cap. Tooled glass bottle has thin raised lines wrapped around all four sides. Accompanying products to the cologne, the wash and after shave bottle use stock components chosen for their masculine and modern feel.”


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.