Private Label Europe – Wonderful Waitrose

PRIVATE Label EuropeThis newest issue of Private Label Europe is posted online and it features stories on English retailers Waitrose and Tesco, French retailers Carrefour, Relay and Casino as well as a look at European Grocery websites. The site promises a new website in August but this link features a flash based look at the print magazine. The magazine is well done and graphically interesting where so many trade magazines fall to the lackluster or boring. Hopefully the new website will step away from the print paradigm and give a richer more usable user experience.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.