Freds Selects MMI for Private Brands.

FredsFred'sLowPriceLogoforWebsiteThe Tennessee based general merchandise store “Fred’s Hometown Discount Store” announced that they have selected Fort Worth Texas based Marketing Management Inc. (MMI) to be its exclusive Private Brand sales and marketing agency. According to an article in Private Label Buyer magazine MMI will assist the 650-plus-store retailer with Private Brand marketing, merchandising, procurement and category and product development.

Previous articleValero expands Private Brands.
Next articlePowerful New Private Brands United at A&P
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.