Freds Selects MMI for Private Brands.

Christopher Durham Aug 11, 2009 0

FredsFred'sLowPriceLogoforWebsiteThe Tennessee based general merchandise store “Fred’s Hometown Discount Store” announced that they have selected Fort Worth Texas based Marketing Management Inc. (MMI) to be its exclusive Private Brand sales and marketing agency. According to an article in Private Label Buyer magazine MMI will assist the 650-plus-store retailer with Private Brand marketing, merchandising, procurement and category and product development.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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