Freds Selects MMI for Private Brands.

FredsFred'sLowPriceLogoforWebsiteThe Tennessee based general merchandise store “Fred’s Hometown Discount Store” announced that they have selected Fort Worth Texas based Marketing Management Inc. (MMI) to be its exclusive Private Brand sales and marketing agency. According to an article in Private Label Buyer magazine MMI will assist the 650-plus-store retailer with Private Brand marketing, merchandising, procurement and category and product development.