The Tennessee based general merchandise store “Fred’s Hometown Discount Store” announced that they have selected Fort Worth Texas based Marketing Management Inc. (MMI) to be its exclusive Private Brand sales and marketing agency. According to an article in Private Label Buyer magazine MMI will assist the 650-plus-store retailer with Private Brand marketing, merchandising, procurement and category and product development.
Freds Selects MMI for Private Brands.August 11, 2009 0
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.