Private Brand has long played a significant role in department stores but wit the recent announcement that the iconic luxury store Henri Bendel drop clothing and instead focus on accessories the emphasis n Private Brand appears to be taking a significant positive turn for Private Brand penetration. After my visit to NYC this past week it was clear that Private Brand is an emphasis, the HB windows feature the HB Private Brand.
According to the blog racked.com:
So it looks like the items in their Fifth Avenue window above are a preview of what we can expect from Henri in the future, even if the $4,000 brown crocodile asymmetric clutch of theirs reminds us a lot of some Dolce & Gabbana designs of a few seasons ago.
For the most part though, price points are between $150-$600. Henri Bendel is now in the business of selling the concept of shopping, covering the bags that aren’t completely leather in their store branding, much like Harrod’s in London enjoys doing.