Private Brand Takes the Bag at Henri Bendel.

HB-handbag2Private Brand has long played a significant role in department stores but wit the recent announcement that the iconic luxury store Henri Bendel drop clothing and instead focus on accessories the emphasis n Private Brand appears to be taking a significant positive turn for Private Brand penetration.  After my visit to NYC this past week it was clear that Private Brand is an emphasis, the HB windows feature the HB Private Brand.

According to the blog racked.com:

So it looks like the items in their Fifth Avenue window above are a preview of what we can expect from Henri in the future, even if the $4,000 brown crocodile asymmetric clutch of theirs reminds us a lot of some Dolce & Gabbana designs of a few seasons ago.

For the most part though, price points are between $150-$600. Henri Bendel is now in the business of selling the concept of shopping, covering the bags that aren’t completely leather in their store branding, much like Harrod’s in London enjoys doing.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.