Mommy Mandy Loves Private Brand.

This is an interesting Private Brand post from mommy blogger  “Mommy Mandy”. According to her blog she is a mother of three from California and Daymon Worldwide was one of her sponsors to the mommy blogging event, BLOGHER. As Private Brand begins to come of age it is nice to see companies using new media and the connections it can create with our core customers to build our Brands.

Take two and call me in the morning (Daymon Worldwide)
August 7, 2009 by Amanda

meee 00b1One of my sponsors for BlogHer 09 was Daymon is a company I support and have for years but never knew it! They are trying to get out the word about PRIVATE BRANDS – also known as STORE brands or Private Label products. Daymon is a marketer not a supplier. In other words we connect suppliers to retailers and then help the retailers, like a Stater Brothers or a CVS or a Ralphs market their store brands.

With the recession and the now frugal spending habits of more and more consumers, we are seeing a trend towards what many in the media call a shift towards “conscientious consumption”, embracing a “thriftiness” focused on value and quality, not quantity.

They want to spread the word that Private Brands are not necessarily “below” average. They are no longer the generic store brands of your grandmother’s youth. In many cases they are as good as or better than the national brands – at often 20% below the cost of a national brand.

Read the rest of “Take two and call me in the morning.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.