The English Love Their Private Brands.


This article published by the English daily Financial Times gives an excellent snapsjot o the growth of Private Brand in the UK.

Shoppers opt for supermarket brands

By Magda Ali

Over 30 million people are now opting for supermarket own labels in an attempt to save money on weekly shopping, according to a new report by

The research found that nine out of ten UK adults now use recession-busting shopping strategies on weekly shopping. A further 74 per cent of shoppers now regularly use money off coupons on their weekly trolley dash, compared with only 26 per cent last year.

Rumena Hassam, personal finance expert at, said the cutbacks on consumer spending to “beat the recession at its own game” is a result of uncertain economic forecasts, continued volatility in the housing market, and worrying increases in national unemployment.

“The number of Brits making basic changes to their weekly food shopping patterns has increased dramatically since last year, as the effects of the recession continue to amplify,” said Hassam.

Read the entire story.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.