This article published by the English daily Financial Times gives an excellent snapsjot o the growth of Private Brand in the UK.
Shoppers opt for supermarket brands
By Magda Ali
Over 30 million people are now opting for supermarket own labels in an attempt to save money on weekly shopping, according to a new report by uSwitch.com.
The research found that nine out of ten UK adults now use recession-busting shopping strategies on weekly shopping. A further 74 per cent of shoppers now regularly use money off coupons on their weekly trolley dash, compared with only 26 per cent last year.
Rumena Hassam, personal finance expert at uSwitch.com, said the cutbacks on consumer spending to “beat the recession at its own game” is a result of uncertain economic forecasts, continued volatility in the housing market, and worrying increases in national unemployment.
“The number of Brits making basic changes to their weekly food shopping patterns has increased dramatically since last year, as the effects of the recession continue to amplify,” said Hassam.