Walmart’s Great Value “Thin MintGate”

girl_scout_cookies

Tag-a-long Gate or Thin Mint Gate whichever you prefer this story on Walmart’s introduction of Great Value Private Brand cookies that apparently  “knock off” Girl Scout Cookies is all over the web, with the mommy blogs buzzing about the new cookies.

Mom Accuses Walmart of Going After Girl Scouts

Says Retailer Rolls Out Private-Label ‘Fake’ Thin Mints, Tagalongs

BATAVIA, Ohio (AdAge.com) — Walmart, which has been going after a lot of brands lately with the restage and expansion of its Great Value private label, now appears to be taking on the Girl Scouts.

On her Authentic Organizations blog, C.V. Harquail takes Earth’s largest retailer to task over the apparent expansion of Great Value onto Girl Scout turf.

Read the entire article.
Perhaps the more interesting read is the original blog post from C.V. Harquil. She clearly takes Walmart to task for treading on not only the cookies but also the girls of the girl scouts.

Great valueFudge MintWal-Mart Knocks Off the Girl Scouts
by CV Harquail on August 3, 2009

Just when you think your opinion about Wal-mart might be changing…
Just when you think that maybe, just maybe, Wal-mart was learning to be a better citizen…
Wal-mart turns around and does something really … despicable.

It’s not discriminating against women, strong-arming suppliers, polluting neighborhoods or racing to the bottom of the China Price.  No, this time it’s closer to home, and in my case, really close to home. This time…

Wal-Mart is knocking off the Girl Scouts.

Read the entire post.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.