Target’s Up & Up Makes A Big Splash

Target goes big with up & up this week with a two-page spread of the new Private Brand which is replacing the Target brand. The ad features fourteen items four of which are presented head-to-head against equivalent national brands and show significant savings. The percentage of savings compared to national brands ranges from just over 10% to almost 30%. Although it is easy to compare and save in store and many retailers including Loblaw’s and Food Lion have displayed head to head baskets in store the inclusion of this in the Target ad certainly telling as the Target Private Brand strategy continues to evolve and change.