FREE Private Brand Milk From Food Lion


Food Lion is once again running it’s highly successful “FREE MILK” Private Brand promotion.  This continues a string of Private Brand promotions that has grown Private Brand at Food Lion and helped Delhaize present some impressive numbers.

Customers are eligible for FREE Milk when they.

  • Use your Personal MVP Card.
  • Earn and redeem 6 Electronic Milk Credits and receive a Coupon for a Free Gallon of Food Lion Brand Milk.
  • Check your cash register receipt to track your Electronic Milk Credits.
  • You will receive a message at the bottom of your cash register receipt that indicates when you have qualified for your Free Milk Coupon.
  • To receive your Free Milk Coupon, present your Personal MVP Card and qualifying cash register receipt to your cashier.
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.