Monthly Archives: August 2009 »
Walmart & The Secret Life of Sour Cream.
This 4:00 minute video from Walmart tells the story of “The Secret Life of Sour Cream.” The hero of the production is none other than Great Value Sour Cream, with cameos by other Walmart
Read More »Breakaway Private Brands?
The San Francisco based branding agency Landor released it’s annual Breakaway Brands Study this past week. The list includes 10 brands with the notable inclusion of two retailers: Trader Joe’s and Payless Shoe Source.
Read More »Private Brand Gourmet Garage.
I had the opportunity to spend a long weekend in New York City with my wife a few weeks ago and stumbled across this fascinating little chain of grocery stores in what was one
Read More »Can Private Brand Lead Packaging Innovation.
This package design from Cubis Ltd introduces evolutionary beverage container Cubis, a new packaging concept designed for the grab-and-go generation with a one-hand action for opening and closing. Cubis is the world’s first stackable plastic
Read More »Can P&G “Outlast” Private Brand?
According to an article in this weeks Brandweek P&G is launching a new ingredient brand called “Outlast.” P&G claims that “Outlast” will deliver five times longer fresh breath the new brand will be used
Read More »Save Big With Private Brands – CBS Early Show
CBS “Early Show” financial contributor Vera Gibbons price compares national brands and private brands, with private brands coming out on top in every category. This piece features brands from Walmart (Great Value & Equate),
Read More »Chicken Lick’in Private Brand Candy from Tesco
Take a look at these fun new candy packages created for the English retailer Tesco by designer Gavin Greenhalf. With illustrations and names aimed at 3-7 year old children it extends the Tesco Private
Read More »Private Brand Makes You Beautiful!
In an article published in the Utah daily the Salt Lake Tribune a Good Housekeeping report compares Private Brand and national brand beauty products with somewhat mixed results. Are store-brand beauty products as good
Read More »English Private Brand is Sued.
I received a fascinating email from a reader yesterday that spurred a long and fascinating conversation on branding, private brands and retailing in general. The reader a CPG professional forwarded the following article from
Read More »Four Out Of Five Shoppers Are Now ‘Sold’ On Private Brand
IRI Report Provides In-Depth Private Label Insights and Potential Growth Areas for Manufacturers and Retailers New survey finds 78 percent of both lower- and higher-income consumers are positive on store brand products quality CHICAGO–(BUSINESS
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