This 4:00 minute video from Walmart tells the story of “The Secret Life of Sour Cream.” The hero of the production is none other than Great Value Sour Cream, with cameos by other Walmart Private Brands including: Ol Roy, Equate and Parent’s Choice. Using Great Value Sour Cream to tell the sustainability story is a nice way to weave two [...]

The San Francisco based branding agency Landor released it’s annual Breakaway Brands Study this past week. The list includes 10 brands with the notable inclusion of two retailers: Trader Joe’s and Payless Shoe Source. As in previous years, the study uses data from Young & Rubicam Brands’ Brand Asset Valuator (BAV) to identify those with the most sustained growth in [...]

I had the opportunity to spend a long weekend in New York City with my wife a few weeks ago and stumbled across this fascinating little chain of grocery stores in what was one of my favorite Balducci’s locations. The store was a fascinating mix of New York and gourmet jammed into a tiny store no larger than a suburban [...]

This package design from Cubis Ltd introduces evolutionary beverage container Cubis, a new packaging concept designed for the grab-and-go generation with a one-hand action for opening and closing. Cubis is the world’s first stackable plastic beverage container with a flip-top cap that reduces CO2 emissions and maximizes the retailers’ shelf value. This is the type of innovation the retailers should be first [...]

According to an article in this weeks Brandweek P&G is launching a new ingredient brand called “Outlast.” P&G claims that  “Outlast” will deliver five times longer fresh breath the new brand will be used across the entire portfolio of mouth care products including: Scope, Crest and Oral-B. P&G hopes that this new innovation will breathe some life into a stale [...]

CBS “Early Show” financial contributor Vera Gibbons price compares national brands and private brands, with private brands coming out on top in every category. This piece features brands from Walmart (Great Value & Equate), Target (Market Pantry & Up & Up) and CVS. Watch CBS Videos Online

Take a look at these fun new candy packages created for the English retailer Tesco by designer Gavin Greenhalf. With illustrations and names aimed at 3-7 year old children it extends the Tesco Private Brand in a playful way. If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.

In an article published in the Utah daily the Salt Lake Tribune a Good Housekeeping report compares Private Brand and national brand beauty products with somewhat mixed results. Are store-brand beauty products as good as name brand? What are you really getting when you purchase a store-brand or private-label beauty product that claims it “compares with” a better-known national brand? [...]

I received a fascinating email from a reader yesterday that spurred a long and fascinating conversation on branding, private brands and retailing in general. The reader a CPG professional forwarded the following article from the British daily newspaper The Telegraph. Intellectual property lawsuits are certainly nothing new in the world of Private Brands, but this combined with the current economic [...]

IRI Report Provides In-Depth Private Label Insights and Potential Growth Areas for Manufacturers and Retailers New survey finds 78 percent of both lower- and higher-income consumers are positive on store brand products quality CHICAGO–(BUSINESS WIRE)–Once seen as knock-offs of “name brands,” private label products have become increasingly more accepted by consumers as quality has increased and retailers have expanded their [...]