Saks & Bloomies Focus On Private Brand.


This article appeared yesterday July30, 2009 in the Wall Street Journal. Private Brand news has a tendency to focus on grocers and packaged goods but this article demonstrates the growth of Private Brand and the impact of the economic crisis on the high-end department stores Saks and Bloomindales.

House-Brand Menswear That Aims to Be a Cut Above
Passersby along New York’s Fifth Avenue will soon see a change at Saks Fifth Avenue: Rather than a designer collection, a corner window will announce the department store’s own new line of menswear.

While the store doesn’t go so far as using the term “house brand,” which sounds too lowbrow, it is emphasizing value with its new venture. The “Men’s Collection” is an unusually comprehensive, soup-to-nuts line of everything from suits to shirts, socks, ties and shoes, manufactured at many of the same factories used by European designers but priced at about half of today’s designer levels. The collection is trickling into New York now, and will be at Saks stores around the country by mid-August.

Bloomingdale’s, too, is rethinking its house brand. This summer and fall, Bloomies is retiring its two house brands—Joseph & Lyman and Metropolitan View—and replacing them with “Bloomingdale’s: The Men’s Store.”

These are the latest examples of how this lemon of an economy is making lemonade for consumers.

Read the entire story: House-Brand Menswear That Aims to Be a Cut Above

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.