The Future of Private Brand.

David CalhounThis article posted to today, July 29, 2009 on the Store Brands Decision website includes a video clip of David Calhoun the CEO of Nielsen and his presentation at the CIES World Food Business Summit. His thoughts on Private Brand and the accompanying article are thought provoking.

Nielsen on the Global Future of Store Brands
David Calhoun, Nielsen’s CEO, identified the dynamics driving global store brands growth and weighed in on who he thinks will win the battle between store brands and national brands. Also, view a video clip from his recent presentation at the CIES World Food Business Summit in New York City.

Read the entire article.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.