This article posted to today, July 29, 2009 on the Store Brands Decision website includes a video clip of David Calhoun the CEO of Nielsen and his presentation at the CIES World Food Business Summit. His thoughts on Private Brand and the accompanying article are thought provoking.
Nielsen on the Global Future of Store Brands
David Calhoun, Nielsen’s CEO, identified the dynamics driving global store brands growth and weighed in on who he thinks will win the battle between store brands and national brands. Also, view a video clip from his recent presentation at the CIES World Food Business Summit in New York City.