Nash Finch Launches New Organic Line.

Nash Borthers-Nash Finch

Minneapolis based distributor Nash Finch announced the launch of their new Private Brand Nash Brothers Trading Company.   The new brand will feature premium natural and organics.

According to the The Nash Brothers Trading Company website:

The Legend of the Nash Brothers Trading Company

As apprentices in their father’s general store, Fred, Edgar and Willis Nash learned at an early age the value of anticipating customer desires and finding unique ways to meet them. Fred, the eldest, was a visionary. His ability to create a customer benefit from nearly any situation is how an unclaimed shipment of peaches seeded the Nash Brothers’ wholesale fruit business and brought new produce varieties to the Dakota Territory. Willis, the salesman, loved the thrill of building relationships and closing deals. His handshake with a coffee grower at the turn of the 20th century allowed settlers to enjoy endless cups of whole bean coffee at a fair price. Providing the backbone for his brothers’ adventurous endeavors, Edgar Nash, managed the business honestly and efficiently to create loyal customers for generations to come.

True entrepreneurs, the Nash Brothers also understood and appreciated thriftiness, and believed in providing customers with quality goods at fair prices. Together, with integrity, ingenuity and a sense of purpose, the Nash Brothers built a reputation for wholesome, trusted products at affordable prices. Today, this legacy of authenticity and leadership continues on in all Nash Brothers Trading Company products.

Every Organic item we offer is grown under principles of sustainable and healthy organic farming practices.  Our Natural items are held to strict formulation guidelines that ensure minimal processing and no artificial ingredients.  And for premium taste, we use the finest ingredients from trusted sources worldwide.

The Minnesota agency Compass Design, along with the Nash Finch design team developed designed the labels. Ceci Finley, Product Development Manger works in tandem with the design teams to develop the brand and source the product.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.