The Private Brand Prize Patrol.

Christopher Durham Jul 28, 2009 0

The post below from early June told the story of Daymon Worldwides program to reward it’s associates for private brand use, the following video from You Tube shows the event as it unfolded.

In an article published this past week by the Connecticut daily, The Stamford Advocate titled “Daymon employees rewarded for ‘walking the walk” The Advocate tells the story of the unusual program the Private Brand broker uses to encourage Private Brand use. Stamford-based, Daymon Worldwide has grown to more than 15,000 associates in 211 offices in 22 countries, and represents nearly 5,000 suppliers.  Daymon represents retailers from all over the world including: 7-Eleven, Harris Teeter, Roundy’s, Weis, Ahold, HEB, Carrefour, Meijer, The Fresh Market & Wegman’s.

According to the article, “three Daymon workers recently earned a $500 bonus for walking the walk in stocking their pantries with private brands from Stop & Shop, CVS and other retailers.

“A ‘Daymon Private Brand Prize Patrol,’ made up of five company executives, showed up unannounced on a recent Saturday morning at the houses of employees Wendy and John Colbert of Stamford, Jenn and Gig Wailgum of Greenwich and Don Lisa Mastronardi of Norwalk, all of whom had entered into a drawing for the contest.

“The ‘Prize Patrol’ agents, in full Publishers Clearing House-style with balloons, cameras, party favors and a ‘Prize Patrol’ vehicle, then went through the employees’ cabinets and awarded them $25 for every private label item they found, as much as $500.

“If we extended the limit, they would have won a million dollars each,” said Tim Davis, Daymon’s director of corporate communications. “Their cabinets were full of private labels.”


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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