Private Brands go Back-to-School at Rite Aid

Rite Aid Private Brand GlueRite Aid, one of the nation’s leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia announced today that it will, “tempt frugal shoppers nationwide by offering a wide selection of value-priced private brand back-to-school products and a series of back-to-school savings programs including more than $200 worth of school supply rebates.”

According to the Rite Aid press release:
“In times like these, we know many families are going to be watching their monthly budgets,” said Greg Axtman, Rite Aid category manager for home, office and school supplies. “We’re doing everything we can to offer them many reasons to come check us out each and every week.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.