Minneapolis-based grocer Supervalu announced the launch of new frozen desserts under its Private Brands, Stone Ridge Creamery and Culinary Circle. The Supervalu team recently relaunched Stone Ridge Creamery with help from the California based agency Deutsch Design Works.
The launch introduces a new sub brand of Stone Ridge Creamery, “tart” and will feature 32-ounce frozen yogurt in four flavors: vanilla, peach, strawberry and pomegranate blueberry. The additional Culinary Circle Private Brand products are ice cream desserts that feature a bottom layer of premium ice cream, topped by a layer of rich mousse, topped by a sauce and finished off with candy or confectionary pieces. The desserts come in six varieties: Caramel Pecan Praline, Cherry Chocolate Amore, Chocolate Truffle Gooey Fudge Brownie, Midnight Mint, Peanut Butter Passion and Tiramisu.