Fresh Soup In Bloom.

Bloom Table Top Circle Private Label Soup

Salisbury, NC based progressive grocer Bloom, recently launched a new line of fresh soups in their TableTop Meal Solutions Private Brand. The line features a dozen soups ranging from “tempting tomato basil” to southwest chicken & corn.  TableTop serves as both Private Brand and department in Bloom featuring a large selection of ready to eat or ready heat convenience food products, including, rotisseire chickens, On the Go Bistro Private Brand entrees & sides, sandwiches, cold drinks, etc.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.