Daily Archives: Jul 23, 2009 »

Pakaging Digest Examines Private Brand.

Christopher Durham July 23, 2009 0

Here is a great article on the growth of Private Brands and their impact on packaging complete with quotes from yours truly. Private labels are booming Retailers go head-to-head with national brands by developing

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Startling IKEA Private Brand.

Christopher Durham July 23, 2009 1

In this second post on Private Brand design from Stockholm Design Lab we take a look at IKEA FOOD a branding solution created for the Swedish retailer IKEA when they chose to combine their

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Japanese Private Brand Shines.

Christopher Durham July 23, 2009 1

Private Brand takes many forms across multiple categories all around the world in this example from Japan elegant Swedish design is discovered rather unexpectedly in a Japanese Private Brand. ASKUL is a rapidly growing

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