Walmart vs. Safeway vs. HEB – Who has the best Private Brand?

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This is an intriguing head-to-head comparison of Private Brands from the Texas daily, The Austin American-Statesman, Featuring Walmart, Safeway & HEB brand products. Who do you think wins?

Store brands put to the test

Who has best OJ? Cookies? Ketchup? We sorted tasty from inedible

With grocery budgets stretched thinner than a piece of plastic wrap, store-brand products are pulling in legions of new fans. Major grocery chains spend millions of dollars researching and developing new products to compete with national brands, but how do they compare to each other?

We conducted a blind taste test of 14 everyday items from three of the biggest Central Texas grocery retailers: Wal-Mart, Randalls (Safeway) and H-E-B.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.