Daily Archives: Jul 21, 2009 »

More than 65% of Boomers Buy Private Brand.

Christopher Durham July 21, 2009 0

This excerpt from the following IRI press release focuses on the Private Brand elements f the new IRI research Latest IRI Baby Boomer Report Reveals $50 Billion Growth Opportunity for CPG Industry IRI Study

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Private Brands Deliver Back-to-School Value.

Christopher Durham July 21, 2009 0

Survey Says: Moms Looking for Deals and Value for Back-to-School Shopping Today, July 20, OfficeMax released a national survey of Moms that demonstrated a heightened awareness of cost and a demand for value-based products

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