The English grocer Budgens that operates more than 227 stores and employs over 6,000 staff announced that by the end of this year they will introduce the new Good Value Private Brand designed by the English agency Pentagram.
Good Value will feature the now ubiquitous white packaging so familiar to American consumers. Over the last few years American retailers have embraced the trend to white beginning with Publix and including, Food Lion, Walmart and Target.
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