Target Features Private Brands In Ads.

Target-Archer Farms ad

The Flyer/Newspaper Insert that dropped this week from Target featured a Half Page block of their Market Pantry Food Brand on page 23. In addition to the Market Pantry products their was  also a small banner on the bottom of age 22 for the Up & Up conversion as well as a single Up & Up item on the same page.

Target is also featuring both Market Pantry and Up & Up in it TV commercials. The commercials continue the recent Target trend of pricing in TV.

In this first commercial not the kids drinking the Market Pantry juice boxes and the Up & Up suncreen with a pricing message in the voice over.

The second features Jennifer who “expects her Market Pantry Juice to create peace on earth” all for just $1.74.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.