PetSmart to Expand Private Brand

Pet Smart AuthorityThe #1 US specialty retailer of pet food and supplies has more than 1,100 stores in the US and Canada is considering expanding it’s Private brand offerings. According to an article posted on

private-label products such as specialized leashes, shampoo and collars, said Moran, who had been chief operating officer since the end of 2001.”

Hard goods are about twice as profitable as food and bring customers into stores because the products are unique, said the executive, who previously worked Toys “R” Us and Sears Holding Corp.

Moran said he wants to increase store-brand sales to as much as 30 percent of its revenue in the next five years from 17 percent currently.

To finance the expansion of services and private-label products and reduce costs, PetSmart has slowed new store growth, Moran said. During the next three to five years, PetSmart will open 40 to 60 stores a year, compared with the 80 to 100 it had targeted annually from 2004 to 2008, he said.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.