The Private Label Impact Conference. Redefining Brand.

M2116_headerWelcome to Private Label Impact – from the producers of FUSE and Shopper Insights in Action. This is the only event that tackles the new realities of the private label market and the business implications for manufacturers, CPGs and retailers. You are well aware of the pressing issues, now what are the key strategies for all players to peacefully and profitably co-exist? What makes this event so different is the foundation on which the content was built – to promote collaboration and integration. Developing healthy partnerships is the most effective way to take part in shared growth.

SpeakersAs the chairperson for this exciting conference I would like to personally invite you to come to Chicago and engage in the conversation, learn from retailers and CPG’s and help us define the IMPACT.

To receive a 20% discount on your registration just for reading this blog use this code when registering PL09CD

Tackle Your Key Issues for 2009:

  • Increase loyalty and value with the right brand, price and packaging mix for your customer
  • How to assess the private label field and where to create opportunities
  • Brand awareness, loyalty and brand switching – private labels that succeed with consumers and why
  • Strategies that work and that are customizable to your brand
  • How to advance the value and equity in your brand – what do you offer that others do not?
  • CPG, retailer and manufacturer perspectives – what are they doing and why? Plus, how do you work together?
  • CPG panel: techniques to assess the private label field and where to create opportunities

Date  & Venue:

October 27-28, 2009
Marriott Downtown Magnificent Mile
540 North Michigan Ave
Chicago, Ill 60611
Phone: 312-836-0100*
*This number is for general information only.

Marriott Downtown Magnificent Mile
The Chicago Marriott is situated on Michigan Avenue’s Magnificent Mile among world-famous shopping, restaurants, and entertainment. This Chicago, Illinois hotel is also within walking distance to the Navy Pier, American Girl Place, Theater and Museum Districts, as well as many other top windy-city attractions.

2009 Speakers
Conference Chairman
Christopher Durham, Blogger, MY private brand


  • Laura Barry, Vice President of Consumer Insight Services, Kraft
  • Arthur Reingold, President, AJES Bread
  • Kevin Mallum, Director of Custom Packaging, Unilever
  • Jane Anderson, Brand Strategy Manager, 3M
  • Deb Hartman, Market Research Manager, 3M
  • Cory Hanscom, Brand Identity Manager, 3M
  • Thomas Ewing, Director, National Accounts, Private Label & International, T. Marzetti Company


  • Doug Palmer, Vice President of Own Brands, A&P
  • Robin Johnson, Director of Marketing & Brand Development, Bloom, Food Lion

Private Label Manufacturers

  • Patrick McCarthy, Senior Director Brand Strategy & Marketing, Daymon Worldwide
  • Trudi-Ann Webster, Regional Manager Sales and Marketing, Cott Beverages
  • Dean Lustig, Vice President, Philadelphia Macaroni

Thought Leaders, Authors and Academics

  • Dr. Martin Meloche, Professor, Department of Food Marketing, Saint Joseph’s University
  • Cary Miller, Publisher, Food Industry News
  • Michelle Barry, Ph.D., Co-Author, A Brand Called Hope, Senior Vice President, The Hartman Group
  • Perry Seelert, Co-founder & Strategic Partner, united*
  • Nancy Coulter-Parker, Editor in Chief, Delicious Living Magazine

To receive a 20% discount on your registration just for reading this blog use this code when registering PL09CD

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.