This article from the The Milwaukee Journal Sentinel takes an in depth look at Private Brands. It features Aldi, Roundy’s, Pick ‘n Save, Copps, Rainbow, Woodman’s Market, Piggly Wiggly Midwest, Meijer, Hy-Vee, Giant Eagle, Winn-Dixie, Schnucks, Good Harvest and the co-op Topco.
More grocery shoppers turn to store brands
At 87, Lucille Singer has spent decades honing her shopping skills, and she has advice for recession-strapped grocery shoppers: Buy store brands and cook meals from scratch.
Aldi, a no-frills chain that sells nothing but private-label foods, is Singer’s favorite place for bargains. But on Wednesday, she was at Pick ‘n Save in Brookfield, holding up a can of Clear Value tomato sauce.
“It’s 25 cents, and it’s just as good as anything you can buy for 49 cents,” Singer said.
These days, more and more consumers are following Singer’s lead. And stores are responding by devoting more shelf space to the cheaper store brands.
“People are looking for something much more affordable,” said Vivian King, spokeswoman for Roundy’s Supermarkets Inc., operator of Pick ‘n Save and Copps in Wisconsin, and Rainbow in Minnesota.
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