Private Brand Builds Futures!

Daymon U 321 - July 2007 053This article from the Stamford, Connecticut daily reports on the Private brand sales and marketing company Daymon Worldwide. Daymon is an employee owned with more than 17,000 employees worldwide. The average employee has about $150,000 in Daymon stock.

Daymon employees honored as owners

Employees of Stamford-based Daymon Worldwide do more than go to work every day to collect a paycheck. As participants in the global company’s employee stock ownership plan, they also own the business.

When Daymon, which specializes in the sales and marketing of private-brand consumer products and consumer-marketing events, holds its annual shareholder meeting Friday, it also will celebrate being named one of the top employee-owned companies in the United States by The National Center for Employee Ownership.

Daymon, which has 17,000 employees worldwide, was ranked ninth out of 100 by the Oakland, Calif.-based organization.

“I think ESOP is critically important to the company. I think that the fact that our associates built this company is remarkable,” said Milt Sender, who co-founded the company with the late Peter Schwartz. The partners started the Daymon ESOP in 2001. “Employees get a percentage of their salary in stock, depending on the success of the company.”

Read more of Daymon employees honored as owners.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.