The investment blog Motley Fool takes an interesting look at Private Brand, with nods to Walmart, Kroger, Costco and Whole Foods.
Private Labels Are No Laughing Matter
In the cult classic flick Repo Man, all products were generic, with labels that read “BEER” or “FOOD.” Funny, yeah, but when the movie came out in 1984, the ugly recession of the early ’80s was fresh in people’s minds, and stores really did carry cheap products with plain white labels and self-explanatory names. Since then, store-brand goods have increased in quality, removing much of their old stigma. Once viewed with derision, these low-priced, “private label” wares are now making a comeback on many grocers’ shelves.
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