Austin-based Whole Foods announced that it would submit its Private Brand products, including its 365 brand, to testing for genetically engineered organisms –this move that will add an additional level of certification to their Private Brand products. According to an article published in the Austin Business Journal:
Whole Foods will work with the Non-GMO Project, a nonprofit collaborative of manufacturers, retailers, processors, distributors, farmers and others. The product verification program is the reportedly the nation’s first system designed to scientifically test whether a product has met a set of defined standards for the presence of genetically engineered or modified organisms.
“From the moment GMOs were approved for use in the U.S., we recognized the need for transparency, but there was no definitive standard by which to evaluate or label products,” said Margaret Wittenberg, Whole Foods Market global vice president of quality standards. “We searched high and low for years for a way to do this and now, thankfully, the Non-GMO Project has answered that challenge by creating a standard and a practical system by which manufacturers may measure their products. At last, shoppers concerned about foods made with genetically modified ingredients will be able to make informed choices.”