Taste Buehler’s Private Brand FREE.


Buehlers adThe Ohio grocer Buehler’s Fresh Foods, which operates 13 stores in Wooster, Orrville, Ashland, Brunswick, Medina, Wadsworth, Jackson, Dover, New Philadelphia, Coshocton and Delaware. Has announced a promotion that will let customers try their Our Family Private Brand for free when they purchase the equivalent national brand at a special sale price. In addition to this promotion Buehler’s is also offering online coupons for several of the Our Family brand products.

This is an increasingly popular Private Brand promotion, which I first saw at the Lakeland, Florida based grocer Publix .

The Our Family  brand is provided by the Minnesota based food distributor Nash Finch who provides their family of Private Brands to independent retailers and military commissaries in 36 states, the District of Columbia.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.