This article from The Wichita Eagle/Kansas.com take a look at Private Brand growth through the lens of Kroger, Walmart, Save-A-Lot and Aldi.
pers seeking value
The hottest items in your local grocery store are private label brands, as cash-strapped consumers push for the highest quality possible at the lowest price.
Meghan Glynn of Kroger, the parent company of Dillons, said customers “are shopping more for what they need versus what they want.”
“And they are definitely cooking at home more often, so they are looking for ingredients to prepare and eat meals at home,” she said in an e-mail.
The recession has created a new niche for private labels to target, said Wichita State marketing professor Dotty Harpool.
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