As part of our yearly vacation ritual the family and I headed to the beach on Saturday, (July 4th) for a week of sand, sun and fresh seafood. This year we headed to Folly Beach, a small town, beach that sits about ten miles south of Charleston, South Carolina. We are renting a beach house that overlooks the Folly River; it sits approximately three blocks from the beach. The first day, my wife and I packed the two girls into the car and headed for the closest grocery store. A Piggly Wiggly just across the bridge on James Island.
This is a nice store ideally situated to take advantage of the seasonal tourist traffic. It is always exciting to go grocery shopping with my two girls, Olivia (4) and Sarah (3); like their dad, they love grocery stores. Many retailers talk about in store experience but this Piggly Wiggly really delivered. Almost as soon as we entered, the Piggly Wiggly mascot came out to visit shoppers, and my girls loved Mr. Pig. Mr Pig then shopped the entire store with us, giving my girls a cookie from the bakery, and entertaining them as we shopped. We are three days into our beach vacation and Mr Pig has been the highlight of the trip. My girls are now Piggly Wiggly shoppers for life.
My girls laugh at me as I wander around the store, because I often stop to take pictures of Private Brands and today was no different and on this trip I asked Mr Pig to pose with a box of Piggly Wiggly brand cereal. In general the PigglyWiggly Private Brands seem to be in a state of transition, with a number of package designs old and new through out the store. I particularly like what appeared to be a newer version with the iconic pig brought to the forefront and a black bar along the top of a white field.
Overall a great store experience and a promising Private Brand experience.