Everything Is Changing!

sainsburyThis article from the English newspaper The Telegraph provides a gripping look at the changing economy and its impact on Private Brand manufacturers.

In the world of private-label foods, everything is changing. The final chapter has been written for five of Britain’s ready-meal factories over the last 18 months as the sector goes through a sea-change many observers believe will lead to widespread consolidation and further factory closures and job losses.

Private-label food manufacturing – producing ready meals, salads, bread, sandwiches and a host of other foods – is a multi-billion-pound industry in the UK, but the going has never been so tough. Profit margins are razor thin and supermarkets are locked in a recession-induced price war.

Read more of Private-label food manufacturers fight it out as crisis bites ready-meals industry

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.