Michigan Saves on Kmart Private Brand.

Kmart stores are offering unemployed Michigan residents a little help at the cash register. They will offer a 20 percent discount on regularly priced Private Brand groceries and drugstore merchandise to unemployed customers.

To participate, people need to have a state driver’s license or identification card, and a state-issued unemployment benefits enrollment verification, such as an Unemployment Insurance Agency debit card or check stub.

Kmart will issue a Smart Assist card to activate discounts on purchases. The promotion will run for up to six months. Cards will be issued until January 2010.

This is an interesting alternative promotion for Private Brands, Great PR, Miminal Exposure and if sales go up there should be plenty or remaining margin.

• Bio
• Latest Posts

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Fifty2, The MPB Project: Sears – Kenmore – May 16, 2013
• Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference – May 16, 2013
• Woolworths South Africa Redesigns Slimmers Choice – May 15, 2013