Michigan Saves on Kmart Private Brand.

Kmart Private Brand Promotion
Kmart stores are offering unemployed Michigan residents a little help at the cash register. They will offer a 20 percent discount on regularly priced Private Brand groceries and drugstore merchandise to unemployed customers.

To participate, people need to have a state driver’s license or identification card, and a state-issued unemployment benefits enrollment verification, such as an Unemployment Insurance Agency debit card or check stub.

Kmart will issue a Smart Assist card to activate discounts on purchases. The promotion will run for up to six months. Cards will be issued until January 2010.

This is an interesting alternative promotion for Private Brands, Great PR, Miminal Exposure and if sales go up there should be plenty or remaining margin.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.