Adventures of Alice. The Private Brand Story.

MS-pasta

A nice Private Brand related blog post from “Adventures of Alice.” Alice is a 24, married living in Edinburgh, Scotland, she grew up in a small town in Virginia graduated from Davidson College. Basically the normal grocery shopper living in overseas and writing a food blog.

I don’t have a problem buying Tesco brand Bran Flakes or Sainsbury’s brand jam, but I think twice about it when I’m in the States, and usually buy the brand names, not store brands. In UK stores, sometimes the only option for an item is the store brand. I feel like it’s the opposite in the USA, that there’s always a brand name, but not always a store brand for every item. Stores like Marks and Spencer ONLY sell their store brand! I’ve seen a lot of blogs with store brand items from Trader Joe’s and Whole Foods, but we didn’t have those stores growing up. We just had Farm Fresh, Food Lion, and Wal-Mart.

Read the entire post: Canned (Tinned) Soups and Brand Names



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleMichigan Saves on Kmart Private Brand.
Next articleAre Private Brand Sales Slowing?
Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.