Adventures of Alice. The Private Brand Story.

Christopher Durham Jul 2, 2009 0

MS-pasta

A nice Private Brand related blog post from “Adventures of Alice.” Alice is a 24, married living in Edinburgh, Scotland, she grew up in a small town in Virginia graduated from Davidson College. Basically the normal grocery shopper living in overseas and writing a food blog.

I don’t have a problem buying Tesco brand Bran Flakes or Sainsbury’s brand jam, but I think twice about it when I’m in the States, and usually buy the brand names, not store brands. In UK stores, sometimes the only option for an item is the store brand. I feel like it’s the opposite in the USA, that there’s always a brand name, but not always a store brand for every item. Stores like Marks and Spencer ONLY sell their store brand! I’ve seen a lot of blogs with store brand items from Trader Joe’s and Whole Foods, but we didn’t have those stores growing up. We just had Farm Fresh, Food Lion, and Wal-Mart.

Read the entire post: Canned (Tinned) Soups and Brand Names

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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