Adventures of Alice. The Private Brand Story.

MS-pasta

A nice Private Brand related blog post from “Adventures of Alice.” Alice is a 24, married living in Edinburgh, Scotland, she grew up in a small town in Virginia graduated from Davidson College. Basically the normal grocery shopper living in overseas and writing a food blog.

I don’t have a problem buying Tesco brand Bran Flakes or Sainsbury’s brand jam, but I think twice about it when I’m in the States, and usually buy the brand names, not store brands. In UK stores, sometimes the only option for an item is the store brand. I feel like it’s the opposite in the USA, that there’s always a brand name, but not always a store brand for every item. Stores like Marks and Spencer ONLY sell their store brand! I’ve seen a lot of blogs with store brand items from Trader Joe’s and Whole Foods, but we didn’t have those stores growing up. We just had Farm Fresh, Food Lion, and Wal-Mart.

Read the entire post: Canned (Tinned) Soups and Brand Names



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.