Romantic Rosemary Private Brand Style.

waitrose-herbs

It seems to be the Week of English retailers and this will be my second post on Waitrose. Joanne Hines over at The Packaging Diva posted on the new line of Waitrose Herbs. Sometimes less is more and this package is compelling in its simplicity. It along with my last post on The Kitchen, demonstrate and interesting trend in typographic based brand design.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.