Romantic Rosemary Private Brand Style.

Christopher Durham Jul 1, 2009 0

waitrose-herbs

It seems to be the Week of English retailers and this will be my second post on Waitrose. Joanne Hines over at The Packaging Diva posted on the new line of Waitrose Herbs. Sometimes less is more and this package is compelling in its simplicity. It along with my last post on The Kitchen, demonstrate and interesting trend in typographic based brand design.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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