National Drug retailer Walgreens is offering their employee discount as a Friends and Family discount for 1 day, July 31, 2009. The promotion includes 15% off eligible store items & 20% on Walgreens or W Brand Private Brand products. There is nothing new about this promotion it has been around for years with the department stores, but this one includes [...]

Adweek published an interesting article today (July 31, 2009) on In-Store Marketing while it is not actually a Private Brand piece it presents some universal truths that are applicable for both retailer and manufacturer owned brands. The store is very clearly an untapped and often unrealized advertising medium and unlike all others it is owned and controlled by the retailer. [...]

This article appeared yesterday July30, 2009 in the Wall Street Journal. Private Brand news has a tendency to focus on grocers and packaged goods but this article demonstrates the growth of Private Brand and the impact of the economic crisis on the high-end department stores Saks and Bloomindales. House-Brand Menswear That Aims to Be a Cut Above Passersby along New [...]

Minneapolis based distributor Nash Finch announced the launch of their new Private Brand Nash Brothers Trading Company.   The new brand will feature premium natural and organics. According to the The Nash Brothers Trading Company website: The Legend of the Nash Brothers Trading Company As apprentices in their father’s general store, Fred, Edgar and Willis Nash learned at an early age [...]

This article posted to today, July 29, 2009 on the Store Brands Decision website includes a video clip of David Calhoun the CEO of Nielsen and his presentation at the CIES World Food Business Summit. His thoughts on Private Brand and the accompanying article are thought provoking. Nielsen on the Global Future of Store Brands David Calhoun, Nielsen’s CEO, identified [...]

The post below from early June told the story of Daymon Worldwides program to reward it’s associates for private brand use, the following video from You Tube shows the event as it unfolded. In an article published this past week by the Connecticut daily, The Stamford Advocate titled “Daymon employees rewarded for ‘walking the walk” The Advocate tells the story [...]

Rite Aid, one of the nation’s leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia announced today that it will, “tempt frugal shoppers nationwide by offering a wide selection of value-priced private brand back-to-school products and a series of back-to-school savings programs including more than $200 worth of school supply rebates.” According to [...]

I try to walk our local Walmart regularly but it had been a few weeks since I was able to walk the store and spend some time in the aisles. I am constantly surprised by the evolving space that is Walmart and by the hints of a Private Brand portfolio strategy. The new Great Value redesign is flowing in nicely [...]

Salisbury, NC based progressive grocer Bloom, recently launched a new line of fresh soups in their TableTop Meal Solutions Private Brand. The line features a dozen soups ranging from “tempting tomato basil” to southwest chicken & corn.  TableTop serves as both Private Brand and department in Bloom featuring a large selection of ready to eat or ready heat convenience food [...]

The Wall Street Journal published an article this morning taking a look at organic foods and Private Brand focusing on the efforts of Supervalu with their Wild Harvest brand, Newflower Market, Sprouts Farmers Market and Whole Foods. As we emerge from a very difficult economic time Private Brand natural and organic products have the opportunity to become differentiators for retailers [...]