A&P Features Private Brands.

AMericas Choice

Not long before the recession’s start, A&P launched a strategy of significantly enhancing the quality of the food in its stores, particularly in departments where it believed it could establish a competitive advantage, and, despite the recession, it isn’t backing off its better edibles stance. This two part article from Bnet interviews Christian Haub, A&P’s executive chairman, with

According to the article:
The one strategy that has been very successful is the sale of private label, our own brands that we have an opportunity to highlight even more so because consumers are looking for that cheaper alternative. We have seen tremendous growth over the past six to 12 months with our own brands.

Part One of Two
Q&A: A&P Chairman Haub Backs Better Food’s Advantages in Recession, Pt. 1Q&A: A&P Chairman Haub Backs Better Food’s Advantages in Recession

Part Two of Two
Q&A: A&P Chairman Haub Backs Better Food’s Advantages, Private Label

I will be the chairperson for the The Private Label Impact Conference in Chicago, October 27-28 which will include a presentation by  Doug Palmer, Vice President of Own Brands, A&P titled “The Changing Face of Retail.”

Learn more about the conference and receive a special My Private Brand discount on registration.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.