Rock Out Your Zone with Walmart & Disney.

By
Christopher Durham

walmart yourzone

Walmart and Disney.com have created a unique online promotion tied to Disney’s U Rock 2, a user generated content event that invites fans to create their own music videos set to songs from popular Disney artists and post their original videos on Disney.com. Targeted to tweens, teens and moms, “Rock Out Your Zone” is an integrated promotion created by Disney.com that brings together the music of U Rock 2 with Walmart’s new Private Brand teen home furnishings line, “Your Zone.”

The Your Zone Private Brand line includes bedding, home décor, and furnishings designed to be expressive and energetic, inspiring tweens and teens to create a space that expresses their evolving personality. As the latest addition to Walmart’s growing Home Private Brand portfolio, Your Zone offers fun and comfy products that tweens and teens love at unbeatable prices.

Interactive features on the “Rock Out Your Zone” microsite include

  • A link to the 3-D tour of Walmart’s “Your Zone” product line at Walmart.com/yourzone
  • “Your Zone Memory Challenge” online game that offers players a free download of Hannah Montana song “Ice Cream Freeze”
  • “Find Your Look” interactive quiz that offers a series of questions to ultimately determine personal style
  • A guide for parents to get clued-in on the latest teen and tween trends hosted by Disney Family.com

As Walmart continues to grown their Private Brand portfolio, they also continue to invest significant resources in the brands. The comprehensive multi-platform promotion developed by Disney and Walmart includes: exclusive online offerings, television spots on Disney XD and print ads in Disney FamilyFun magazine. All media will drive traffic to the microsite Disney.com/rockout

According to a press release from Disney: “U Rock 2 is our marquee summer event on Disney.com, and we’re thrilled to have Walmart on board as the key sponsor,” stated Paul Yanover, executive vice president and managing director, Disney Online.

“’Your Zone’ is a great fit for the U Rock audience.”

If you haven’t  seen the You Zone Commercials, here is a rough version from You Tube.

Previous articleWalmart Grows Private Brand.
Next articleJapanese Private Brand Brew.
Christopher Durham
Christopher Durham
http://www.mypbrand.com
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

RELATED ARTICLESMORE FROM AUTHOR