In what seems to be a theme over the last few months premium ice cream and sorbet is becoming the star of the Private Brand show.
Canadian grocers, Metro took the grand prize at the Canadian Grand Prix New Product Awards with their premium Private Brand Irresistibles Sorbets. This is the second year in a row that Metro and Irresistibles scooped up the grand prize in the new product category. The competition, organized by the Canadian Council of Grocery Distributors (CCGD), recognizes the quality, packaging, design and originality of food products.
According to a press release from Metro:
The perfect summer treat, Irresistibles Sorbets, available in mango, raspberry and lemon, were selected for their superb restaurant quality and taste. The sorbets are an excellent value for consumers looking for a sublime but light dessert to serve to guests. The product’s packaging exudes the freshness and expresses the authenticity of the flavour and sophistication of the sorbet.
“This year’s award is a great accomplishment for Metro and the Irresistibles name,” said Jean-Louis Charpentier, Vice-President, Corporate Brands. “It exemplifies our commitment to offering quality products to our consumers.”
The Irresistibles Fat Free Sorbets are a refreshing way to indulge in dessert, without any of the guilt. Made with over 50 per cent fruit, without milk and lightly air whipped, the sorbets are available at all Metro stores and retail for $4.99.
Metro operates close to 600 supermarkets in Quebec and Ontario including Metro, Metro Plus, A&P, Super C and Food Basics, as well as over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics banners.