Sainsbury Cereal is in the Bag.

sainsburybag

English grocer Sainsbury’s has begun eliminating cardboard boxes from its Private Brand breakfast cereals instead packaging them in bags. The first product to debut in the new packaging will be the Sainsbury’s basics range of Rice Pops (Krispies).

The English newspaper “the Daily Mail” quoted Stuart Lendrum, Sainsbury’s head of packaging, ‘When it comes to cereal, our customers asked us why they need to be in a box as well as a bag when you can just print all the information on the bag.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.