Call to Action: Rethinking Shopper Behavior in a Transformational Economy

IRI Thought Leader Uncovers the Real Truth About the Changing Shopper Experience During FMI Webinar

(BUSINESSWIRE) — Information Resources, Inc.:
blischokWHO:
Thom Blischok– President, Consulting and Innovation, Information Resources, Inc.

WHAT:
Shoppers are continuing to lose confidence due to eroding property values, rising credit card debt, unprecedented swings in energy and commodity prices and an unsettling employment picture. However, shoppers are adapting and are creating specific strategies to survive. They are planning how and where they shop, how they use products and are becoming more self-reliant to meet their budgets. To compete in this transforming economy, retailers must understand the role their stores play as shoppers search for affordable solutions. Retailers also have the opportunity to work with manufacturers to ensure product offerings meet the range of shopper needs while leveraging their own brand halo to create solutions through private brands. Industry thought leader Thom Blischok will help retailers translate their knowledge of shoppers’ behavioral changes into strategies and actions that drive growth and profitability during his Webinar, “Call to Action: Rethinking Shopper Behavior in a Transformational Economy”

WHY:
Without question, the current economic climate is creating significant changes in shopper behaviors and is projected to do so for the foreseeable future. Consumers are quickly becoming “strategic shoppers” by necessity. They are buying less, buying what is only needed, and sticking to a budget. Evolving consumer needs and lifestyles are changing the shopping trip and inspiring new products, store formats and services. So, how can retailers keep pace with today’s changing shopping behaviors? Blischok’s Webinar will provide a deep understanding of shopper insights through groundbreaking IRI research and shopper insights that will empower retailers to not only compete, but win in 2009.

Blischok’s Webinar will address such critical questions as:

  • How is shopping behavior changing in 2009?
  • How can retailers rewire their merchandising and marketing efforts to effectively compete?
  • What cost-cutting methods are shoppers using to stretch their dollars?
  • Are private brand products becoming more popular in the recessionary economy?
  • What behavioral changes will flourish in 2009?
  • Are these changing shopping behaviors and rituals permanent?

WHEN:
June 23, 2009, 11:30 a.m. – 12:30 p.m. CT

WHERE:
FMI Call-to-Action Webinar
To register, please visit: http://fmi.org/events/futureconnect/2009/education/index.htm



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.