The buzz coming out of last weeks FMI Private Brands Summit was on the closing presentation of Andres Siefkin, vice president of marketing and consumer insights at private brand broker Daymon Worldwide. His presentation “Our Time is Now” featured that urgent and inspiring message. According to his presentation:
There are 3 things I want you to remember from this meeting
- The Consumer is boss!
- Private Brands are not a trend. They are here to stay.
- It’s in our hands to make Private Brands the Brand of Choice!
Below is the presentation, check it out and let me know what you think.
For those of you unfamiliar with Andres Siefken he is VP of Marketing for Daymon Worldwide in Stamford, CT, responsible for all Daymon Worldwide marketing activities, including domestic and international. He joined Daymon in 2006 as Director of Marketing and was promoted to VP in May 2008. Prior to Daymon, Andres was Marketing Director at InBev USA , in Norwalk , CT , and was head of Latin brands and multicultural marketing, where he developed the company’s first multicultural campaign with both Brahma (Brazilian) and Beck’s (Hispanic).