Daily Archives: Jun 21, 2009 »

Private Brand: Our Time is NOW!

Christopher Durham June 21, 2009 0

The buzz coming out of last weeks FMI Private Brands Summit was on the closing presentation of Andres Siefkin, vice president of marketing and consumer insights at private brand broker Daymon Worldwide. His presentation

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Japanese Private Brand Pays “The Price”

Christopher Durham June 21, 2009 1

This is a fascinating story from the Japanese newspaper The Mainichi Daily News, the Asian markets and the growth of Private Brand are a interesting story to follow. Notice the 7-Eleven sign in the

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