Walgreens Hires New VP of Private Brand

Walgreens Private Label

This past week Walgreens announced it hired former Kraft veteran Maurice Alkemade. He will assume the post of divisional vice president/general merchandise manager for private brands reporting to Bryan Pugh, vice president of merchandising. It is always interesting to learn about the structures of retailers and their Private Brand departments. In this case the Walgreens continues to express its commitment to Private Brands by maintaining senior level staffing and impressive hiring.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.