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Store Brands Decisions Launched To Serve Information Needs Of The Store Brands Market

StorebranddecisionsPress Release: In response to the growing store brands movement, Store Brands Decisions announced its debut today as the first web-based information resource for the store brands industry.

Sometimes referred to as Private Label, Store Brands, Own Brands or Private Brands, retailers are increasingly marketing consumer products featuring brand names that they own or control. Store Brands Decisions will serve retailing executives responsible for the sourcing, production, distribution, marketing and merchandising of these brands.

Retailers last year posted unprecedented store brands sales gains of $7.7 billion, according to Nielsen data compiled for the Private Label Manufacturers Association. Nielsen reports that store brands sales for food, beverages and HBC in supermarkets, mass merchandisers and drug stores topped $83.3 billion in 2008.

As Nielsen’s figures do not include store brands sales in dollar stores, warehouse clubs, convenience stores, and limited assortment stores such as Aldi and Trader Joe’s, whose product assortment is predominantly store brands, Store Brands Decisions estimates that the store brands market in food, beverages and HBC alone is in excess of $100 billion.

The mission of Store Brands Decisions is to help improve the profitability of store brands retailers by providing actionable insights on best practices in store brand development, marketing and merchandising.

Store Brands Decisions’ President John Failla said: “As the first web based provider of targeted information for store brands executives, Store Brands Decisions is committed to delivering information and analysis related to store brands trends and strategy. Store Brands Decisions will serve as a catalyst for innovation in store brands development, marketing and merchandising.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.