Trend Watch — Non-Food Trends: Private Label 2.0
From Twitter to blogs, social media utilities are becoming the new private label marketing tools of today’s retailers.
Social media utilities have become commonplace in today’s interactions. It’s hard to remember the days when most people did all their networking face-to-face, watched television via a television set and opened a hard-copy encyclopedia — knowing it was edited by professionals.
Although these sites were once casual stomping grounds that were a no-no for checking during business hours, businesses now are tapping into the social media realm. And retailers are finding it to be the next marketing frontier for connecting consumers with their private label programs and products.