Private Brand 2.0 – Social Media?

This is an excerpt to a great article from Randy Hofbauer of Private Label Buyer magazine on social media and its application for retailers.


Trend Watch — Non-Food Trends: Private Label 2.0
From Twitter to blogs, social media utilities are becoming the new private label marketing tools of today’s retailers.

Social media utilities have become commonplace in today’s interactions. It’s hard to remember the days when most people did all their networking face-to-face, watched television via a television set and opened a hard-copy encyclopedia — knowing it was edited by professionals.

Although these sites were once casual stomping grounds that were a no-no for checking during business hours, businesses now are tapping into the social media realm. And retailers are finding it to be the next marketing frontier for connecting consumers with their private label programs and products.

Read the entire story

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.