Meijer Private Brand Iphone App

meijer-iphone-app1Meijer has launched Iphone applications for both their MealBox program and their WineList, this is a particularly innovative move for the retailer trying to compete compete with grocers and big boxes alike. The only real question is why charge $1.99 for this app. A a Iphone owner I personally own the Stanley Level and Zippo Lighter apps, both of which were FREE. Would you pay for this one?

According to the Meijer website you can now take the convenience of MealBox with you wherever you go – with the handy new iPhone application! Features the complete functionality of the widget, and can be synced to your personal account! Get it now!

MealBox:

Take your saved recipes and generate a shopping list while cruising the aisles at your local Meijer.  Download it now from your computer or phone!

WineList:
Not sure what to pair with your meal? Overwhelmed with the amount of wine Meijer offers? If you had WineList on your phone you wouldn’t have these problems.  Add it to your iPhone or iTouch and use it on your next shopping trip.  Download it now from your computer or phone!

Although this is not specifically a Private Brand story it is certainly a tactic that other retailers could use in their quest to grow Private Brands.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.